A few very useful rules of social media you need to pay attention to.
One third of the time on social media, post about you and/or your brand:Fulfilling this is usually pretty easy, as you know your business better than anyone. This third covers everything from sharing your own blog posts, to posting updates about you and your company, or professional achievements.
One third of the time on social media, post about your areas of interest and expertise, but using material from an outside source: This third is often one of the hardest for people to grasp, but it’s simply a matter of showcasing your knowledge on the things about which you are passionate. That could mean news about your industry or company from another publication, blog posts from other bloggers about things that you find compelling, or websites that interest you. Chances are, the people in your online networks will find these things of interest, too.
One third of the time on social media, be yourself: Interact, ask questions, answer questions, retweet or repost interesting things people in your network have shared and you will have this part mastered. It is, after all, the social part that makes social media function best.