4 scenarios of writing a brand legend
The company must have its own creation history, the so-called legend. It’s just that nothing happens and the creation of a truly successful firm is a difficult and thorny one.
Thanks to a well-written legend, you can not only maintain the image of the company, but also affect the behavior of customers. Moreover, it is an excellent tool for getting around competitors.
It is important to remember that if you do not make up a legend for your company in time, it will arise from all sorts of rumors and rumors. It is unlikely that it will suit you and provide an influx of customers.
Legend of the brand. What it is?
What is a properly composed legend of the brand? First of all, this is the history of the company, a beautiful story about its creation and the way to success. It is important that it is literate and interesting.
Also, this is a kind of tool that allows you to outline the range of target customers and justify the pricing policy of the organization.
In fact, the brand legend is a story for which your customers are willing to pay money. In fact, it’s pretty boring to listen to all the details of the road to success or read the dry statistics about the development of the company.
If we consider it as an instrument, it is:
- a way to increase sales;
- a kind of emotional message;
- creating a personal position of the company;
- increasing recognition;
- difference from competitors;
- increasing the level of trust;
- creation of public opinion about the company.
All functions can only be performed by a competently composed legend. The easiest way to do this is based on one of the classic scenarios.
Four main scenarios
Such a legend is created on the basis of real facts and events. In fact, this is the easiest way to compose, because you do not need anything special.
The main task is to correctly present the information already available. It should not be boring and have some zest.
The easiest way to write such a story for a brand that has long existed on the market. Tens of years of existence create in the minds of consumers the image of a reliable and high-quality brand.
However, this type of scenario can also be applied to a young company – honesty and openness are always highly valued. However, do not forget – the legend in any case should be quite interesting.
Such a legend is based on certain characteristics of goods or services. It is important to introduce into the minds of consumers that this brand is unique in its own way and very different from others.
This scenario of writing a legend is applicable in the event that your products really offer something uncommon or simply can greatly facilitate the life of the consumer.
Such a legend is based on certain principles of the company. Often, such a legend is placed in one sentence.
This can be both a postulate aimed at customers, and an assertion describing the principles of the company’s work.
In the second case, it is important not to overdo it – the legend should not turn into self-praise.
This is probably the most creative way to create a legend. Such a story is based on some fictional, fantastic facts. They can concern both the company itself and the goods / services provided.
It is important not to forget the logic and conciseness.
Whatever the unreal is not a legend, it must have a background and is easily perceived by customers.
You can choose any scenario for the basis. However, consider the peculiarities of your company – only in this way you will be able to determine the most effective way of submitting information.
As you can see, if you already know that a successful company can not exist without its history, then pay special attention to the creation of the legend of the brand. For a basis it is possible to take one of four classical scenarios.
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