Thanks to an increase in the number of Chinese consumers, Italian designers can now rejoice as they see a boost in the sale of custom dress shirts. With the recent economic downturn, even luxury items have failed to grow at their expected rate, leaving many in the menswear industry scrambling for a way to boost sales. Thankfully, sales should remain high with the release of the 2012 collections by big names like Prada and Dolce & Gabbana. These designers have opened stores in Asia, expanding their market base.
If current trends pan out, sales of Italian fashion are expected to increase by 6% in the coming months. All in all, this is due to a significant rise in Chinese consumers that visit Milan and browse the fashion offerings in the crowded streets of the city. In fact, it is believed this increase in consumers is to blame for a 4.8% rise in sales last year. While still behind standard sales numbers, this is a definite increase since the start of the recession.
Menswear is especially on the rise with orders for custom dress shirts ever increasing. In fact, orders have increased 14% every year, mostly thanks to the men in China. This is an entirely new market that is adding considerable growth to the industry, even surpassing womenswear.
Tailored suits and accessories are also increasing in sales in Italy, showing a definite return to standard numbers after three solid years of lackluster results. Apparently, the only things not selling in the menswear department are ties.
In any case, those looking for custom dress shirtwill find it easy to locate them within the fashion elite of Italy. Tailors can take your every measurement and ensure a custom fit. Even so, this might not be for everyone, either due to the cost or the location. Thankfully, you can order these shirts online as well. For the most part, you just have to input your measurements and style preferences then you’re good to go. Then all you have to do is wait for your custom dress shirts to arrive in the mail. That’s definitely an exciting package to open.
So you see, even though the economy has suffered in recent years, things might just be looking up for menswear. With a growing interest in custom dress shirts and an ever-increasing Chinese market, Italian fashion spreading across the globe, to the benefit of everyone wishing to look dapper.
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Marcel Proust: “We say that the hour of death cannot be forecast, but when we say this we imagine that hour as placed in an obscure and distant future. It never occurs to us that it has any connection with the day already begun or that death could arrive this same afternoon, this afternoon which is so certain and which has every hour filled in advance.”