Many businesses rely on their capability, or ‘relationship’ so to speak with Google, for ratings, accessibility, and overall reputation.
With great success, respectfully comes great change over time. In the upcoming weeks, Google is looking to unravel its new platform guided algorithmic changes. How this affects you is, if your website is not mobile friendly, it could very well not only lose it’s place on the list, but be pushed off completely. If you thought the changes of Panda or Penguin were significant, than we as ‘Googlers’ have another thing coming. This method and changes are presumably implemented to increase Mobile SEO capabilities and changes for consumers and businesses alike.
As of approximately 21-APRIL-2015, Google will begin not only unraveling this new feature and listing method, but will specifically be using it as a new potential ranking system. With this new change, additionally comes the option to submit feedback or concerns regarding the systematic changes, and how it may affect you or your business.
Upon Google searches, just as we have the ability to view “Cache” versions on some sites through the CERP link/wording next to each site, a new indicating ID will be in front of the website link/details indicating mobile friendly. This is desirable for websites for obvious profitable reasons, but of course convenience as well, especially with today’s growing consumer technologies and usage of mobile-devices.
With this new Google Algorithm, not all of your website may appear as mobile SEO rich, friendly or continue to be promoted by Google in this manner. That is, because this specific formulated algorithm is designed to extract and publicize or promote only specifically mobile friendly webpages, not just the sites themselves. While this may not be a direct penalty, it is worth considering for website owners, as well as consumers whom frequent the Internet for such resources or business. Through ‘deep-links’ and verification of functionalism within Webmaster Tools, Google anticipates a higher return on data and consistency in it’s testing stages of this new algorithm and how consumers will view data. Specifically, businesses and website users alike are encouraged to provide feedback not only of their direct reactions or experiences in this new search module, but Google will also utilize appropriate (Google approved) apps (Android) that could then relay information back to Google for changes in the near future as they see fit. Specifically indexed, more reputable apps will prove especially useful in collecting this information, and applying necessary changes.
This new Google feature is updated on a real-time basis—however, as stipulated in the past, it cannot realistically update details regarding your website or business and it’s mobile-capability until it’s search engine ‘crawls’ across the respective data or search. Google will continue to study and conduct testing through various mobile-platforms and OS to determine page speed significance, load-time, errors, compatibility, and layouts per business or website in relaying said information. This is especially helpful, as the collected information included here would then hypothetically make information more clear, desirable, and in a more consistent format to ‘Googlers’.
Curious if your website is mobile friendly? Try out the link below to verify:
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